While working on your design in the editor, select a chart from the left panel. Uploading your data into charts, to create these kinds of visuals is easy. With a simple data visualization, we’ve been able to highlight an outlier and hint at a story behind the data. The reason for the outlier? The outbreak of COVID-19 in North America. This chart shows an outlier in the general trend for toilet paper-related Google searches. Source: How to Use SEO Data to Fuel Your Content Marketing Strategy in 2020 As you can see, in March 2020 there was a huge increase in searches for toilet paper: But by using data visualization tools like charts, you can sort through a lot of data quickly.Įven better, charts enable you to pick up on trends a lot quicker than you would sifting through numbers.įor example, here’s a simple chart generated by Google Search Console that shows the change in Google searches for “toilet paper”. If you were to sift through raw data manually, it could take ages to notice patterns, trends or outlying data. Grab your copy now - it’s not like any other marketing reports out there, plus it’s 100% free! In addition to that, you’ll also know about the trends in using visuals in content marketing and the impacts of the pandemic on visual content, from 200+ marketers all over the world interviewed by Venngage. The report uses data gathered from over 100,000 customers of HubSpot CRM. It’s time you keep yourself informed of the latest marketing statistics and trends during the past two years, and learn how COVID-19 has affected marketing efforts in different industries - with this FREE marketing statistics report put together by Venngage and HubSpot. Marketers, are you still using data from pre-COVID times?ĭon’t make decisions based on outdated data that no longer applies. But an infographic that organizes the information, with visuals, can demystify concepts for novice readers.ĬREATE THIS INFOGRAPHIC TEMPLATE NEW! Introducing: Marketing Statistics Report 2022 It can often be difficult to break down the information in a way that non-specialists will understand. The same goes for complex, specialized concepts. Related: How to Use Data Visualization in Your Infographicsįor example, this infographic breaks down the concept of neuroplasticity in an approachable way: Visualization also allows us to group and organize data based on categories and themes, which can make it easier to break down into understandable chunks. It can be difficult to find the significance behind rows of data.ĭata visualization allows us to frame the data differently by using illustrations, charts, descriptive text, and engaging design. Often, a large set of numbers can make us go cross-eyed. Make data digestible and easy to understand Let’s look at some examples for each use case. Highlighting the important parts of a set of data.Identifying trends and outliers within a set of data.Making data engaging and easily digestible.There are many situations where you would want to present data visually. Data visualization can help both you and your audience interpret and understand data.ĭata visualizations often use elements of visual storytelling to communicate a message supported by the data. While a data visualization can be creative and pleasing to look at, it should also be functional in its visual communication of the data.ĭata, especially a lot of data, can be difficult to wrap your head around. The field of data visualization combines both art and data science. Typically, data is visualized in the form of a chart, infographic, diagram or map. The goal of data visualization is to communicate data or information clearly and effectively to readers. What is data visualization? A simple definition of data visualization:ĭata visualization is the visual presentation of data or information. While data visualizations can make your work more professional, they can also be a lot of fun. Reporters use data visualization to show trends and contextualize stories. Scholars and scientists use data visualization to illustrate concepts and reinforce their arguments. Source: Bill and Melinda Gates Foundation Nonprofits use data visualizations to put stories and faces to numbers. How to present data visually (for businesses, marketers, nonprofits, and education)īusinesses use data visualization for reporting, forecasting, and marketing.Included are a ton of examples of different types of data visualizations and when to use them for your reports, presentations, marketing, and more. This guide will explain the fundamentals of data visualization in a way that anyone can understand. That’s why data visualization is a powerful tool for communication.īut if “data visualization” sounds tricky and technical don’t worry-it doesn’t have to be. The human mind is very receptive to visual information. Raw data doesn’t always tell the most compelling story. Words don’t always paint the clearest picture.
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